Recent News
Team Ranch Fuel continues to include the industry's greatest competitors and advocates. Dale Brisby, Anthony Lucia, Fallon Taylor and Shad Mayfield are exactly that.
Dale Brisby has become synonymous with what it means to be cowboy. He's an advocate for the industry, a top-notch content creator, and the GOAT. His work has made the cowboy culture easily attainable, consumable and entertaining. Anthony Lucia has become one of the most recognizable voices in rodeo. He clinched the 2023 PRCA Announcer of the Year title - a well-deserved honor, no doubt. When he's not calling the action from the announcer's booth or using his talents to introduce new fans to the sport of rodeo, you can find him in the team-roping pen. He's a cowboy, make no mistake. Fallon Taylor is a World Champion Barrel Racer and entrepreneur, with a passion for motivational speaking and coaching. Her skills are like none-other, represented in her self-trained mare, Flos Heiress, the 2013 WPRA/AQHA Barrel Racing Horse of the Year - becoming a legendary team. Shad “Money” Mayfield sure has earned his nickname with over 1.1 million dollars in career earnings. The World Champion Tie-Down Roper made a splash in the rodeo world qualifying for the National Finals Rodeo during his rookie year at age 19. He continues to dominate with 5 NFR qualifications, and more to come.
"We're really proud to add these four individuals to Team Ranch Fuel. Each of them brings something special to our team - whether that's introducing fans to Ranch Fuel in the arena and announcer's booth or on their robust social media platforms." said Maddie Weber, Marketing Director at Ranch Fuel. "It's cool to be cowboy again, and each of these individuals has contributed to that."
About Ranch Fuel
Ranch Fuel Energy Drink is inspired by the spirit of the cowboy, Ranch Fuel is more than an energy drink; it's a tribute to the cowboy way of life. Crafted with precision, Ranch Fuel is designed to provide clean energy, mental focus, and enhanced endurance. We're not just a brand; we're advocates of the western lifestyle, supporting all things western with a mission to grow the fanbase and amplify the excitement of the western lifestyle. Join our community of like-minded individuals who live by the cowboy code, connected through events, social media, and partnerships. Experience pure cowboy energy with Ranch Fuel – America's Energy Drink! Fuel. Your. Energy.
Ranch Fuel is excited to announce its partnership with the Professional Rodeo Cowboys Association (PRCA) as the Presenting Partner of the Xtreme Bulls Division 1 Tour for a two-year term. This collaboration marks an exciting chapter for both organizations as they join forces to promote the sport of rodeo and support its dedicated athletes.
"We're thrilled to partner with the PRCA as the Presenting Partner of the Xtreme Bulls Division 1 Tour. As advocates for the western industry, a partnership with the PRCA is only logical. As a cornerstone entity of western sports, we're honored to be a part of the PRCA's family," said Maddie Weber, Marketing Director at Ranch Fuel. "We hope this is just a start, the rodeo industry features some of the greatest athletes in western sports – it's an exciting opportunity for Ranch Fuel to get involved."
Paul Woody, PRCA's Chief Marketing Officer, is happy to welcome Ranch Fuel into the Xtreme Bulls fold.
"The addition of a brand like Ranch Fuel to our partnership family will allow us to continue the growth of our Xtreme Bulls and Broncs events across the country," Woody said. "Corporate partners are taking notice of the value of our contestants and rodeo committees in the Xtreme series and we are thrilled to stand beside Ranch Fuel as they launch their journey this year."
The Xtreme Bulls Division 1 Tour will feature locations across the United States, including:
Fort Worth, Texas
Okeechobee, Fla.
San Antonio, Texas
San Angelo, Texas
Clovis, Calif.
Uvalde, Texas
Salinas, Calif.
Reno, Nev.
Del Rio, Texas
Oakley, Utah
Spanish Fork, Utah
Lovington, N.M.
Woodstown, N.J.
Bremerton, Wash.
Cody, Wyo.
Ellensburg, Wash.
Pendleton, Ore.
The Tour will finish with its finale at the Pendleton Round-Up in September offering a payout of more than $110,000. Renowned for its rich history and unparalleled atmosphere, the Pendleton Round-Up attracts top competitors and rodeo fans from around the globe.
This partnership between Ranch Fuel and PRCA emphasizes a shared commitment to promoting community and competition within the rodeo industry. Through this partnership, both organizations aim to support athletes and elevate the sport to new heights.
About Ranch Fuel
Ranch Fuel Energy Drink is inspired by the spirit of the cowboy, Ranch Fuel is more than an energy drink; it's a tribute to the cowboy way of life. Crafted with precision, Ranch Fuel is designed to provide clean energy, mental focus, and enhanced endurance. We're not just a brand; we're advocates of the western lifestyle, supporting all things western with a mission to grow the fanbase and amplify the excitement of the western lifestyle. Join our community of like-minded individuals who live by the cowboy code, connected through events, social media, and partnerships. Experience pure cowboy energy with Ranch Fuel – America's Energy Drink! Fuel. Your. Energy.
About PRCA
The Professional Rodeo Cowboys Association (PRCA) stands as the longest-standing professional rodeo organization in the world. Each year, the PRCA sanctions over 650 multi-event rodeos across 44 states and four Canadian provinces. Between the top 15 competitors in each event, the world champions are crowned at the conclusion of the Wrangler National Finals Rodeo presented by Teton Ridge held in Las Vegas. Champions are based on total season earnings at PRCA rodeos throughout the year, including monies earned at the NFR. Headquartered in Colorado Springs, Colo., in the United States, the PRCA is committed to upholding the traditions and excellence of the sport. For further details on the PRCA and its endorsed events, please visit Prorodeo.com or connect with @Prca_Prorodeo on social media platforms including Facebook, Instagram, YouTube, TikTok, and Twitter.
Team Ranch Fuel was crafted to include the industry's greatest competitors and advocates. Collectively, Team Ranch Fuel has over $27.8 Million in lifetime earnings, and more than 30 PRCA world championships, futurity and derby wins, and World Greatest Horsemen. Not only have these individuals proved their ability in the arena, but they have shown an incredible passion for the western industry as a whole.
Meet Team Ranch Fuel
The Ranch Fuel Team makes a splash with none other than Ky Hamilton, the dirty-tough 2023 World Champion Bull Rider. Joining him are legends such as four-time World Champion Zeke Thurston and The American 2021 Champion Bull Rider Colten Fritzlan. Mirroring the legacy-standard of Ranch Fuel, the addition of the iconic Wright Family was only logical. This includes eight-time World Champion Stetson Wright, and two-time World Champion Ryder Wright, as well as 2014 Resistol PRCA Saddle Bronc Riding Rookie of the year and 5-time NFR qualifier Rusty Wright. Not to mention, 2023 St. Paul Rodeo Saddle Bronc Riding Champion Stu Wright, 2024 Sandhill Stock Show and Rodeo and 2023 Reno Rodeo Saddle Bronc Riding Champion Statler Wright, World Champion Saddle Bronc Rider and $1.5M+ cowboy Jesse Wright, and World Champion Saddle Bronc Rider and Million Dollar cowboy, Spencer Wright.
Ranch Fuel is proud to support western sports – across all disciplines boasting a lineup of unparalleled talent. With riders like Corey Cushing, a $3M+ Rider, Snaffle Bit Futurity Champion, and World's Greatest Horseman Champion. Andrea Fappani, who has earned over $8M dollars in NRHA earnings and is a 4-time NRHA open futurity champion. Clayton Edsall - Million Dollar Rider and World's Greatest Horseman Champion, as well as Justin Wright, a $2M+ Rider, and Snaffle Bit Futurity Champion.
Ranch Fuel stands at the forefront of the energy drink industry with a multi-discipline approach, with a goal to grow the fan base for all western sports.
“We put a lot of thought into building our endorsee team. Our vision was to create a group of exceptional individuals who have proven themselves to be champions in and out of the arena. I can confidently say that we accomplished this goal.” said Maddie Weber, Marketing Director at Ranch Fuel Energy Drink “This group of cowboys have been exceptional examples of all that is good about the western industry. Their humility next to their wild success is something we should all strive for. Ranch Fuel is wildly honored to be represented by Team Ranch Fuel.”